5 Lead Gen Tips for Small Business

No big budget? Start here.

1. One lead magnet, one landing page. Don't spread yourself thin. Pick one offer (e.g. "10 Tips for X") and one page. Drive everything there.

2. Email > social for closing. Use social for reach; use email for nurture and conversion. Collect emails and send value, then one clear CTA.

3. Demo before you pitch. A 90-second video of your product or process beats a long call. Send the link; if they're interested, they'll reply.

4. Follow up (+3, +7, +14). Most replies come after the second or third touch. Schedule follow-ups and keep them short and helpful.

5. Track one number. Pick the metric that matters (leads, replies, signups) and review it weekly. Double down on what moves it.

We help small businesses with content, CRMs, and automation so you can run lead gen without a big team. Message us — no calls required.